Category: Marketing

Blog post

Why every SME should use Google My Business

Google My Business is the new, very powerful tool that Google provide to businesses. As Google page says: Google My Business helps customers find you anytime, anywhere In this post, we will explain why every small business should use it as an instrument to complete its digital marketing strategy. First of all: it’s free! Google provides […]
Blog post

Lead generation: the first step of marketing funnel

The very struggle of every business is to attract clients. In digital marketing its definition is lead generation and it is the very first stage of the process that brought to a real purchase. To describe visually this process in digital marketing, the image used is funnel. Funnel represents all the stages, from the attraction […]
Blog post

Why SMEs need to turn into digital

Since the beginning of commerce, the main worry for marketers has been how to attract and to retain customers. In the era of Internet, social media and mobile devices, markets are expanding and companies and traders have an infinity of tools now to boost their business. Marketing has turned into digital! What is the relation of […]