Despite the economic crisis, the e-commerce in Spain hasn’t stopped to grow in the last years. This is in part thank to Millennials, the generation which grew up with Internet and uses it regularly. But selling through the Net means much more than opening an online store or uploading a series of products to a marketplace like Amazon or eBay.
What are the future challenges for e-commerce? How to reach more people? In this article, we offer the keys to understanding the trends and potentials of e-commerce.
Google My Business is the new, very powerful tool that Google provide to businesses. As it web page says:
Google My Business helps customers find you anytime, anywhere
In this post, we will explain why every small business should use it as an instrument to complete its digital marketing strategy.
First of all: it’s free!
Google provides a complete suite to announce locally and, yes, it’s free to use. Google My Business is a super finder for your activity. In fact, it’s all-in-one tool that embedded Google Places, Google Local Pages and Google Maps into a unique interface. Your business will be easily located and visualized on every device through a readable map.
Google all-in-one suite
But this is not its only attractiveness. In fact, this suite includes also Google+ and Google Posts to promote your business in a digital environment. If Google+ is a well-known and common social network, the very novelty is Google Posts. You can publish events, offers/specials, products updates or announcements and them will appear directly on the Google Search Gallery as a rich card of your location page. It’s easy for your business to announce updates, to promote every important notice you think your public should know at every moment. Use it as a tool to build customer loyalty and to attract new users. Don’t be foolish: increase your brand awareness and digital visibility through these channels!
Small businesses with even modest budgets can make a marketing splash thanks to free online tools and the help of the local community, as these experts advise.
But this is not enough. In fact Google My Business contains also the very useful Google Analytics and Google Insights. They will permit you to understand how your public interact with your campaigns and how to improve your visibility.
Google My Business: a strong commitment to local environment
If digital environment it’s so important in the today marketing experience, as well it is the physical one. This is exactly why Google My Business is a powerful: it’s a very tool that allows to be promoted and reached exactly in the local community where the business is located. In fact, not only it advises locally a business, but it permits also a fluid communication with customers through Google Reviews. Customers can evaluate you and you can reply to them, tightening your customers base. This is how marketing works between digital and physical!
In fact, Google My Business permits also to promote businesses that aren’t located in any specific physical location.
The tool allows businesses to choose from three options – ‘The Storefront’, ‘Service Area’ and ‘Brand’.
So, even if you operate only a digital business without any specific physical location, Google My Business permits promoting effectively your brand.
Easy to use even if you’re not a geek
With My Business, you benefit from an integrated profile for your company on Google, giving you a more coherent online presence with the ability to easily oversee your brand page, information, location, reviews and social media marketing on one platform.
In many occasions small businesses haven’t a well-organised online presence. It may happen because of outdated pages or a bad organisation of useful information.
Google My Business is actually easy to use! Only few clicks, and you announce effectively your business online.
But that’s not all. Google My Business is a powerful suite that permits a good digital agency to design a broader advertising campaign for you.
At HispanTIC we have the rights professionals to manage your ads and make even more effective your online presence.
The very struggle of every business is to attract clients. In digital marketing its definition is lead generation and it is the very first stage of the process that brought to a real purchase.
To describe visually this process in digital marketing, the image used is funnel. Funnel represents all the stages, from the attraction of potential customers up to the purchase of your product/service.
Lead generation or how to increase your visibility
As said before, lead generation is the first step of your digital marketing strategy and, maybe, the most sensitive one. This is about how to increase your visibility. Think about how to attract and invite your potential costumers into your digital showcase. There are various strategies to do so!
First of all, use properly social media to organise campaigns. This is a good tool to increase your brand consciousness. You can also define a proper AdWords campaign: this is the usual instrument to call the potential customer to action. Indeed, even if you want that people know your business or you want to receive an order, call to action is fundamental.
If your goal is to increase followers on social media, you could call to like your page in exchange of something. You can offer a discount in the first product bought. You can also offer a guide for free, an e-book, some interesting images to use. At the end, this is to reinvent the old school gadget strategy!
Even so, to define an effective gadget strategy is not enough. Your showcase cares. And in a digital environment, your showcase is your landing page or your profile on social media. So, to be appealing you need to focus on design of it. In a previous post, we explained how a good landing page must be. Come back to read it again!
Today struggle: quantity vs quality
Today, there is a debate about the quality of leads: is more effective the volume of potential traffic, or is better to receive fewer leads with a real potential to convert into a purchase? There is not a straightforward answer. This is part of your strategy. And count that there is not the same to be a start-up or a consolidated business.
If you just started your business and you need to generate consciousness about your brand, it’s more probable that you’ll be interested in generating a high volume of traffic to your page. So, in a context of AdWords campaign, you are maybe more interested to bid for a Cost -per-thousand Impressions (CPM) than to a Cost per Action (CPA). This latter strategy is useful when your business have a consolidated users-base already established and a track record of previous conversions.
How to be attractive. 2018 trends
To be attractive, you must surf what users want. What’s your relation with Internet trends? We offer some insights about marketing trends in 2018. Use it. Think about the effectiveness of your online presence!
It seems that in 2018, there will be even more importance about content. Content marketing will be a very useful instrument to attract more people.
Marketers are establishing content as the building block of all marketing.
Think about how to personalize content:
The key is to drift away from traditional static content to a more dynamically-rich content. The best practice is to create a dynamic website and a smart marketing automation plan that delivers top content. This creates a unique experience for the customer that matches their specific needs and preferences.
And finally, as we wrote in a previous post of this blog: mobile commerce is here to stay. Develop your strategy focusing on it.