Why every SME should use Google My Business
26/02/2020| 25/09/2017 | Last updated:
Google My Business is the new, very powerful tool that Google provide to businesses. As Google page says:
Google My Business helps customers find you anytime, anywhere
In this post, we will explain why every small business should use it as an instrument to complete its digital marketing strategy.
Google provides a complete suite to announce locally and, yes, it’s free to use. Google My Business is a super finder for your activity. In fact, it’s all-in-one tool that embedded Google Places, Google Local Pages and Google Maps into a unique interface. Your business will be easily located and visualized on every device through a readable map.
But this is not its only attractiveness. In fact, this suite includes also Google+ and Google Posts to promote your business in a digital environment. If Google+ is a well-known and common social network, the very novelty is Google Posts. You can publish events, offers/specials, products updates or announcements and them will appear directly on the Google Search Gallery as a rich card of your location page. It’s easy for your business to announce updates, to promote every important notice you think your public should know at every moment. Use it as a tool to build customer loyalty and to attract new users. Don’t be foolish: increase your brand awareness and digital visibility through these channels!
Small businesses with even modest budgets can make a marketing splash thanks to free online tools and the help of the local community, as these experts advise.
But this is not enough. In fact Google My Business contains also the very useful Google Analytics and Google Insights. They will permit you to understand how your public interact with your campaigns and how to improve your visibility.
If digital environment it’s so important in the today marketing experience, as well it is the physical one. This is exactly why Google My Business is a powerful: it’s a very tool that allows to be promoted and reached exactly in the local community where the business is located. In fact, not only it advises locally a business, but it permits also a fluid communication with customers through Google Reviews. Customers can evaluate you and you can reply to them, tightening your customers base. This is how marketing works between digital and physical!
In fact, Google My Business permits also to promote businesses that aren’t located in any specific physical location.
The tool allows businesses to choose from three options – ‘The Storefront’, ‘Service Area’ and ‘Brand’.
So, even if you operate only a digital business without any specific physical location, Google My Business permits promoting effectively your brand.
With My Business, you benefit from an integrated profile for your company on Google, giving you a more coherent online presence with the ability to easily oversee your brand page, information, location, reviews and social media marketing on one platform.
In many occasions small businesses haven’t a well-organised online presence. It may happen because of outdated pages or a bad organisation of useful information.
Google My Business is actually easy to use! Only few clicks, and you announce effectively your business online.
But that’s not all. Google My Business is a powerful suite that permits a good digital agency to design a broader advertising campaign for you.
At HispanTIC we have the rights professionals to manage your ads and make even more effective your online presence.